Modern Baker Cookbook
Celebrating the best of baking in the 21st century
THE PROJECT
BaxterStorey is an independent hospitality provider, creating exciting menus across a range of locations.
The Modern Baker is a recipe book created by Phil Skinazi and Annie Herriot, members of the food development team at BaxterStorey. Celebrating the best of baking in the 21st century, The Modern Baker is used as a training tool to inspire chefs, expanding their repertoire with a selection of unique, sweet and savoury bakes that will excite customers.
Key skills:
Layout design · Typographic Treatment · Identity Design · Print Processes · Photo editing
Client: BaxterStorey
Agency: TAKEOFF Studios
THE SOLUTION
As the lead creative for the project I lead the creative team to create this beautiful and comprehensive cookbook and guide for the bakers at BaxterStorey.
I created the ‘logo’ and the layouts for the cookbook and found typography that suited the brand. Together with the team, I directed the iconography and . I received the photographer’s edited shots, and I ensured that they were edited correctly for clarity in print.
