London College of Beauty therapy – Rebrand and Identity Design
Creating a cohesive brand family with a refreshed identity
Following the success of the Fashion Retail Academy rebrand, TAKEOFF was asked to rebrand the sister college, the London College of Beauty Therapy—a college for aspiring beauty professionals, offering courses in beauty therapy, hair & media make-up, hairdressing and advanced aesthetics.
Key skills:
Branding · Brand Identity · Visual Identity · Typography · Client Management
Client: London College of Beauty Therapy
Agency: TAKEOFF Studios
THE SOLUTION
The original identity posed challenges with legibility, being difficult to read at smaller sizes and it lacked a modern touch.
As Lead Creative, I guided the creative team in developing a fresh, contemporary identity for LCBT. We selected a geometric typeface for the logo to deliver a sleek, modern feel, paired with a brush-style typeface that adds personality and reflects the aspirations of the beauty students.
The new logo is much more versatile, maintaining clarity even when scaled down, a key improvement over the previous design. To ensure consistency with LCBT’s sister brand, Fashion Retail Academy, a container was incorporated around the logo, creating a cohesive brand family.
Additionally, we introduced stronger, more consistent photography guidelines and developed streamlined yet comprehensive brand guidelines. These new tools empower LCBT's internal teams to maintain a cohesive identity across all brand materials.
