FreshCheck – Brand Identity
Confirming Hygiene with a bold identity
THE PROJECT:
FreshCheck is a TECH?/BIOCHEMISTRY startup with a unique and patented colour-change swab that makes it possible to monitor the hygiene and safety of equipment and working environments. Using the Fresh Check App, users can observe, record and measure their results.
I was approached by FreshCheck to create branding for their burgeoning business. Over the years, we have continued working together, creating marketing materials and sales decks to assist in securing multiple rounds of investments.
Key skills:
Brand Identity · Typography · Brand Materials · Sales Decks · Client Management
Client: FreshCheck
Agency: Freelance / garyndesign
The SOLUTION
As a startup, it was crucial for FreshCheck's branding to stand out in a competitive market while maintaining a professional appearance.
The branding highlights a color transition from blue, representing a clean surface, to orange, indicating an unclean surface. This transition is symbolised with interconnecting lines, inspired by the shape of bacteria when viewed under a microscope.
Together, we developed a cleanliness indicator using the colors from their technology, offering users clear guidance within the app. Additionally, I designed an easy-to-understand infographic outlining the swabbing and colour changing process, along with a range of marketing materials, including print banners, information leaflets, and user guides.
